Snap an iPhone onto your Bugaboo
Uncertainty is a powerful marketing tool.
When the stick turns blue and you find that you're pregnant, you assuage your anxiety at Babies R Us and little boutiques.* Bottle warmer meets wipe warmer and binkie sanitizer in a frenzy of pre-parenthood purchases meant to ensure Jr.'s future. Not only that, but the stuff is so darn cute. You lose control. You overspend.
You buy a Bugaboo.
In much the same way that Moleskine is the legendary notebook of Hemingway and Picasso, Bugaboo is the fabled stroller of Paltrow and Damon. While Gwyneth has an Apple inside her chariot, you can have one on top. An iPhone at least.
Bugaboo has introduced an iPhone holder for their strollers. It easily clips onto the handle of the Bugaboo Cameleon and Bee models and swivels 360º. The silicon holder can be removed with the iPhone to double as a case when you're cavorting at Gymboree or scrubbing gnawed Arrowroot Biscuit from your Frog.
If you do pick one up, Bugaboo will donate 1 percent of all proceeds to the Global Fund to help eliminate AIDS in Africa. The holder costs US$25 and will be available on May 1st.
Of course, a chance to tweet Jr.'s every coo is priceless.
* Unless you've been to the rodeo before. Then "sterilize the binkie" means "wipe it on your jeans" and "stroller" means "milk crate, skate board and some bungee cord."
