Metro 2033 has been 'very profitable' for THQ, CEO says
Metro 2033 was released at the tail end of publisher THQ's last fiscal year, which ended March 31. With only two weeks of sales before the close of the fiscal fourth quarter, the 4A Games-developed title was not a huge factor in THQ's trumpeted turnaround. Still, THQ CEO Brain Farrell took a few moments during the company's earnings call today to highlight the game's sales to date, which contributed to fourth quarter sales growth for the publisher and could be a standout figure in its first quarter of the new fiscal year. "It's a very profitable title for us," Farrell said, without disclosing a number.
Farrell did reveal that Europe has accounted for roughly two-thirds of Metro 2033 sales, as forecast by the publisher, with North America buying up the remaining units sold. "A lot of the sales were done on PC," he added, "and a lot of the sales were also done through digital mechanisms that don't get captured by any service."
The CEO attributed profits to the game's low-cost development model, "so when we get to even pretty modest levels of sales, we're still making good money." (First-time, Eastern European studios make cheap games, apparently.) "And we like that model going forward," Farrell noted, when it produces a high-quality game.
After all, first-time, Eastern European studios can make good, cheap games, too. (Apparently.)
