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Halo: Reach, New Super Mario Bros. top software sales for 2010 (so far)

Gamasutra recently pieced together NPD data for the first nine months of 2010 to give us a look at the top-selling software of the year so far. Though the data doesn't combine the sales of multiplatform titles -- which might affect the landscape of the chart -- the results are a little perplexing. (And not just because half of the games therein were released in 2009.)

Halo: Reach is leading the pack so far, followed by New Super Mario Bros. Wii, which is so, so old. Also, the 360 version of Red Dead Redemption made the list, but not the PS3 version. Even more confusing than that: Pokémon SoulSilver made the list, while Pokémon HeartGold did not. What earthly reason could there possibly be for that? Did consumers think that gold would be more gaudy than silver?