Of course, Funcom had to employ some cost-cutting measures in 2009: "...it's become almost a default thing for businesses in the last year it seems." Tapping into the vast tween market could be a very lucrative move in the face of those measures -- while their cash reserves are more than comfortable, gaining new subscribers is the way to keep the company moving forward.
Make no mistake - the grownup side of Funcom isn't going anywhere. Age of Conan is here to stay and The Secret World is still coming, but Funcom is also giving plenty of attention to their more casual new studio as well. The full interview can be read here.