We can only imagine the planning meeting at Dr Pepper HQ, during which someone shouts "We must garner that critical gaming demographic! How will we ever best something as inimitable as Game Fuel?! It's got 'game' right there in the title!" Instead of copycatting the naming idea, though, Dr Pepper recently detailed an already announced partnership with EA to give away codes for downloadable content. The promotion details lists a handful of games -- Mass Effect 2, Battlefield Heroes, The Sims 3, Spore, Battlefield: Bad Company 2 -- which have "unique DLC" tied to them.

Rather than forcing an unknown amount of soda purchases out of its customers, we were told this afternoon by a customer service rep that "Every bottle wins." More specifically, each bottle contains a code that can then be redeemed on the Dr Pepper website, thus allowing participants to choose their system and DLC from an available list. We flatfooted to the local AM/PM and didn't spot the prize-bearing bottles, but we'll update this post with more information as we get it.

This article was originally published on Joystiq.

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