Between now and midnight PST on January 18th, for every purchase of either a Zando T-Rex pet in Free Realms, a Protectors of the Faydark armor crate in EverQuest II, or a Plush Bear item in EverQuest, SOE will donate $10 to the relief efforts up to a maximum of $25,000. Considering each of the items only costs 500 Station Cash to purchase, that equates to players donating $5, then SOE matching the donation with $5 of their own and then sending it along. That's pretty cool in our book.
So if you want to help a great cause and land a little something fun for your EQ, EQII, or Free Realms character, then these items are something you'll want to pick up before the midnight on the 18th. Also, a big thumbs up to SOE for offering items to raise money for Haiti.
[Update: SOE has raised $25,000 for this relief effort in just three days!]