Kingsmouth, a mash-up of Lovecraft's Kingsport and Innsmouth (and, to an unnamed extent, Arkham), is the typical New England town that Lovecraft so loved to talk about. It's sleepy, it's quiet, it's community is entrenched, and there are probably more monsters than people. Lovecraftian references are abound from the aptly named Miskatonic River (see Miskatonic University) to the town's presence as a port on the coastline.
Of course, with the addition of a brand new website, new puzzles are bound to pop up. The Secret World community is already pouring over the website, so jump into the discussion if you think you found something. Of course, for those of you who aren't into the whole conspiracy angle, we got the screenshots of Kingsmouth for you below. Beware though, the originals are small, as apparently the Kingsmouth locals don't know how to upload quality pictures.