Wider distribution in the UK has benefited Apple. Orange's exclusivity in France ended last April when the Paris Appeals Court ruled that the intended 5-year exclusivity arrangement was uncompetitive to other French carriers. Since then, Apple's market share jumped to 32 percent in the latest quarter from 21 percent just three months earlier.
It makes one wonder what kind of dark pact Apple has with AT&T that maintains exclusivity in the US. In my own experience, "Fewer bars in more places" is a hindrance that hurts the iPhone. Most consumers don't separate the network's performance from the iPhone's capabilities, and walk away saying, "My iPhone just couldn't make calls."
Vodafone is the fourth network in the UK to carry the iPhone, the other three being O2, Orange, and Tesco Mobile. Come on, Apple. Look to our European neighbors and give AT&T the boot.
- Key specs
- Type Smartphone
- Operating system iOS
- Screen size 4.7 inches
- Internal memory 16 GB
- Carriers (US) AT&T
- Dimensions 5.44 x 2.64 x 0.28 in
- Weight 5.04 oz
- Released 2015-09-25