Netflix may not have a home on the PS3's XMB, but that hasn't hindered Netflix's success on Sony's console. Wedbush Morgan analyst Michael Pachter told Industry Gamers that "the recent PS3 partnership is driving significant subscriber growth" to Netflix's subscription services. Netflix will likely benefit even further when the service becomes a standalone app on the OS. Pachter reiterated that the Netflix disc will no longer be necessary by the end of this year. "Netflix's exclusive relationship with Microsoft on the Xbox 360 will end in November (after two years), allowing the service to be accessed via the PS3 dashboard later this year."
Twelve million members currently use Netflix, and the service is likely to expand even more once it transitions to the Wii. Sure, a smaller percentage of Wii owners are likely to be interested in the service, but with Wii's billion-strong user base, there's bound to be some traction.