To the far, far outside observer, a comic strip which frequently features a tiny robot who commits sex crimes against citrus fruits wouldn't seem like the most altruistic venture. We know the truth, however -- that Penny Arcade's Jerry Holkins, Mike Krahulik and Robert Khoo have been putting a generous, entertaining face on the gaming industry for over a decade. For this, the three men will soon receive a special honor during the Game Developers Choice Awards -- the "Ambassador Award." Man, that sounds prestigious as hell.

According to a press release announcing Penny Arcade's decoration, the award is given to folks who have "helped the game industry advance to a better place, either through facilitating a better game community from within, or by reaching outside the industry to be an advocate for video games and help further our art." Yes, Penny Arcade has done both of those things, while still finding time to make hilarious comics about sentient juicers.

This article was originally published on Joystiq.

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