Hellacious marketing: Dante's Inferno is in the code

It seems the marketing team behind Dante's Inferno hasn't burnt out yet, with several ASCII art campaigns popping up in the source code for several popular websites. All direct to the same Dante's Inferno site.

The first image (above) appeared in digg's code, as noted by brentcsutoras, and other sites like IGN, GameSpot and Kotaku also had their source code altered to display Dante-related images. It's one of the cuter, somewhat classier approaches to this title's marketing, and that makes it oddly noteworthy.

If you're wondering why there's nothing in our source code (we're checking now just to make sure) ... we don't let anyone touch that. We consider it to be at least third base and you really have to get to know Joystiq before it's prepared to take the relationship to that level.

This article was originally published on Joystiq.