90% of E3 2010 exhibit space already sold, registration open

Listen up, game industry, the Electronic Entertainment Expo -- E3 to the kids -- is kind of a big deal. If you want your company to be a part of it, it's time to get on the ball, as the Expo has revealed that 90 percent of its floor space has already been booked. And seriously, like, everyone is going to be there when the show opens June 15. We're expecting some new Zelda, plenty of PlayStation Motion Controller and Natal talk and, of course, lots of new games. If that's the kind of company you want to keep, it's time to register. That goes for you retail and press types too, as attendee and media registration is now open as well.

Incidentally, Joystiq Publishing is currently soliciting sponsors for floor space. As a no-profit publisher -- it's not that we don't want profits, we just haven't made any yet -- we're looking for a forward-thinking, capital-heavy company to bring our MEGA E3 booth design to life. The current blueprint calls for six full stories of action-packed exhibition rooms, a pizzeria and a ball pit in the center courtyard. We're willing to compromise on the sixth floor (it's mostly Wii shovelware), but the ball pit is non-negotiable.

This article was originally published on Joystiq.