Sure, $679 million may sound like a lot of money (it sure does to us!), but when you're a company CEO reporting that number to investors and it's 2.7 percent lower than last year's equivalent time period ($697 million), it's not quite as impressive. And that's just what Ubisoft CEO Yves Guillemot had to do earlier today when the company reported its fiscal Q3 (October 1 through December 31) sales for 2009. Given the publisher's French HQ, we're not privy to the period's revenue until later this year.

In discussing plans for the upcoming year, the company cited "at least seven franchise titles" being launched this year, calling out this morning's (finally) officially-announced Ghost Recon: Future Soldier among others, leaving one (presumably unannounced) title unmentioned. The publisher then indicates "at least two new brands (R.U.S.E. has already been announced)" will see the light of day in 2010 -- leaving one unannounced new brand. Getting murkier yet, it appears "at least 5 online games" will be heading to the information superhighway, though only three are mentioned (yep, you guessed it -- that means two have yet to be revealed). With GDC, PAX East, and E3 not too far off (already?!), there's still plenty of 2010 left for announcements.

This article was originally published on Joystiq.