This may be strange -- in fact very strange -- but Imperial Leisure, a marketing and social media firm, has created an advertisement using an iPhone, to promote the sale of Jaffa oranges. They found that with a lot of rods and cable you can use orange power, or rather the power of 2380 Jaffa oranges, to power an iPhone. Talk about thinking outside of the box, or in this case, the crate.

[via Engadget and Macenstein]

Click on the Read More link to view the ad.

This article was originally published on Tuaw.