Let's examine the evidence: The trailer, included after the break, eschews traditional marketing tactics in favor of puppets and nonsensical dialogue. The screenshots depict a series of seemingly unrelated "functions" (minigames?) including a camera app, a map app, a stretchable Boy app, and others. And our final piece of evidence, Noby Noby Boy is filed under "Productivity" in the App Store and, regardless of its status as a "game" we're almost certain it's not going to make us more productive at anything, short of unlocking its mysteries.
While we think calling it a "game" may be a bit of a stretch, as a toy, it's now got a better price on a more appropriate platform.
Noby Noby Boy ($1.99):