Why? They're convinced the iPad is a whole new outlet for content consumption. They aim to use the iPad to "bring about a very different relationship with our readers than other platforms," and their head of strategic development says the iPad could create a whole new category of mobile content. While the iPhone is made for more quick hits of content delivery, the rep says that "with [the iPad] you can imagine people sitting back on the sofa and enjoying something longer."
After seeing the form factor in action at Macworld last week, we can, too. It'll be very interesting to see the types of content that come from a device like the iPad, and it's great to see big content companies jumping at the chance to create it.
[Via iPad Insider]