That data showed that GPS location searches helped a lot of guys keep from getting in deep trouble with their significant others in the period surrounding Valentine's Day. Mark Burfeind of TeleNav tells us that they put together all the florist and flower-related GPS searches in their products around Valentine's Day, over 11 million users total, and "found that GPS may have come to the rescue for last minute shoppers." Among the interesting finds:
- During Valentine's Week (Feb. 8 – 14), searches for flowers increased more than 5.5 times over the previous, non-holiday week of Feb. 1 - 7.
- In fact, searches on Valentine's Day alone outnumbered searches for the entire week of Feb. 1-7.
- It looks like GPS may have helped some people get out of the "doghouse" following Valentine's Day. Searches for flowers by TeleNav's users the Monday following Valentine's Day were twice as high as those on an average Monday.