Moreover, Heir says it's not just a question of equality, but rather a question of missed market opportunity. "It's not about being fair. It's about bringing something new to the art." The Wolverine/Singularity dev also makes a point of sending out a rally call to the rest of the industry, saying, "I'm sure many people in the game industry are starting work on new IP. If we can ask people to think about it, then they are more apt to say 'hey let's try this.' You just need one game to succeed. The first developer or publisher to do this will enjoy a lot of success." For a much more thorough discussion on the subject, we've embedded a video after the break of a panel from DICE 2010, titled "Games of Color," in which Manveer speaks in far more detail on the subject.