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Overheard@GDC: The Cliff Bleszinski Pie Analogy

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[Flickr: Ephemeron]
"Save your fork, there'll be pie. The game is the fork and the pie is the DLC." –Cliff Bleszinski

After confessing to having a big appetite for Borderlands, the Gears of War developer used the pie analogy to explain to Joystiq how games without any sort of DLC "hooks" are becoming increasingly rare.