Why is this man so down? Is it the crooked hat? Or the long hours spent with the same flat expression on his face? No, the fact of the matter is that Sky's plan to outfit pubs the breadth and width of the island nation with 3D televisions has fallen flat. Yesterday LG announced that the satellite provider had purchased some 15,000 sets with the hope of hooking folks on the technology before launching its in-home service later in the year, but now the company's pulling back, instead saying that deal involves the channel selling pubs 3DTVs through a third party. And we're sure that pub owners are going to jump at the chance to buy expensive new displays and scores of 3D glasses so customers can drop them in pitchers and / or break them while playing darts or whatever goes on over there in the land of Pete Doherty and excessive surveillance. LG's statement is after the break.
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LG Electronics UK (LG), a leader and technology innovator in consumer electronics and appliances, clarifies its agreement to supply TVs for British Sky Broadcasting Group's (Sky) forthcoming 3D TV service.

LG is currently working with Sky to bring 3D TV to pubs and clubs throughout the UK and Ireland. LG will supply 3D TVs nationwide to support the launch of Sky 3D, Europe's first 3D TV channel. The channel goes live in pubs and clubs from April 2010.

A previous release issued on 16th March 2010 referenced a commercial deal to supply 15,000 3D TVs to Sky.

LG Electronics UK would like to further clarify the situation. The figure of 15,000 3D TVs is inaccurate. Sky is helping support its commercial customers purchase TVs direct from a UK third party.

"Supporting the roll out of Sky 3D represents a great opportunity for both LG and Sky to bring ground-breaking technology to the UK public and a significant step forward in our desire to showcase the latest TV technology in action" said an LG spokesman.