But wait, there's more. The reason all of those current Apple owners want to buy the iPad? "Liking the Apple brand." They want to buy an Apple product because they like Apple products. The multitouch screen tied for biggest reason to buy, and NPD also says that 18-34 users are interesting in actually playing music and accessing the Internet from the device.
To be fair, those numbers are all cited as "awareness" -- only 9% of those surveyed said they were "extremely or very likely" to actually buy one. Price was cited as a major concern, and many of them, as we reported the other day, said they'd be just as happy with a netbook anyway.