The iTriage story is intriguing enough; the app was created by Dr. Peter Hudson and Dr. Wayne Guerra, practicing emergency physicians who realized that patients and healthcare consumers were facing information deficits at the moments when they most needed clear and accurate guidance around symptoms, conditions and available care facilities. Patients might have to make several calls to different providers -- a PCP, a specialist, and an ER or urgent care location -- to identify the best pathway of care.
Hudson & Guerra's approach to reducing this inefficiency was to break down the complexity of more traditional health resource tools and give users several pathways into the massive taxonomy of medical information. With iTriage, the app starts from the most urgent possibilities (the "Call 911" button). It then works its way down through finding immediate care (ER, specialists, etc.), locating a physician, looking up symptoms and conditions, and an exhaustive library of procedure information (including medical web searches, images & video, and eventually average cost details).
Beyond the informational bounty of the app, there's a separate layer that combines location awareness and a connection to the hospital systems for certain areas (mostly HCA hospitals in Colorado and Florida for now, but Hudson says the coverage areas are expanding). Hospitals that partner with iTriage's parent company can choose to list additional information, like ER waiting times or areas of excellence, within the app.