The Writ of Virtue: This special scroll will show the Bards that you know the value of revelry and celebration! The Writ grants a passive skill that gives you a 20 percent discount with Bards all across Middle-earth.
In addition to the Writ, all monsters across Middle-earth will drop special tokens, which can be exchanged for anniversary gift boxes in the major cities. Turbine is also enticing players with their ever-popular $9.99/month subscription plan, which can be locked down by signing up for 3, 6 or 12 month tours of duty.
You can read the full announcement over at the LotRO site!