You know how TomTom is moving to a WebKit-based UI with its new flagship Go Live 1000 satnav? Well, there's good reason for it. While TomTom called it a "platform for innovation" at Tuesday's press event in Amsterdam, going so far as to show a few in-house developed prototype apps for Facebook, Wikipedia, and live street cams, it stopped short of revealing its true plan: an app store it can cuddle and call its own. Pocket-lint had a sit down with TomTom CEO Harold Goddijn who revealed TomTom's plans to launch the app store by the end of the year. Apps that will easily migrate to its in-car platform, and to and from other WebKit based devices. In essence, it's TomTom's consumer-focused survival plan against free turn-by-turn offerings from Google and Nokia. While there's no doubt that dedicated satnav devices offer greater functionality and better performance compared to their part-time smartphone navigating competitors, selling the average consumer (not hardened road warriors) on the need for two devices won't be easy. Besides, are Facebook updates really that critical when driving? Pics of the Wikipedia and street cam sample apps after the break.