Apple's controversial (although not illegal in most states) no-cash policy for the iPad was introduced to limit gray-market iPad redistribution. The demand for iPads remains high world-wide, and as the eBay iPad site shows, there's money to be made for anyone willing to part with their new electronic friend. It's kind of like Terry Pratchett's notion of "negotiable affection." Sure, you love the iPad -- but there's no question that it's profitable to share that love with others.
Under Apple's new rules, you will still be limited to two-device-purchases per user. You'll be able to pay for those two devices using an expanded payment vocabulary, but Apple intends to firmly enforce its existing allocation control measures. So Apple will ban any customer it finds purchasing too many iPads -- even if you are picking that extra one up for a colleague or a gift.
Thanks, Sara Bueno