Blur's French TV spots are far from feminist

Look, we're not experts in the way of marketing things to the French, but we're pretty sure the advertising for Blur is all kinds of wrong. Seemingly tapping the region's most beautiful women to represent in-game power-ups, arguing their superiority over their peers, each spot concludes with the ladies throwing down in a faux race -- which is more an excuse for them to show off skin than to show off the game. Have you ever had to hit so many buttons while playing a racing game before? Yeah, we didn't think so.

Head past the break to check out the two commercials. Bonus points if you can spot the exact moment where feminism has been set back 30 years.

[Via VG247 and UK:Resistance]


This article was originally published on Joystiq.