Exclusive: mDialog Ad Developers' Toolkit for iOS 4 and iPad
If you've got video you're looking to put on the web and monetize, but you want to make sure said video is a) compatible with the iPad and iPhone and b) is nice and secure and c) is easy to deploy and can run ads based on a variety of criteria, then mDialog has a way.
In fact, the company's Ad Developer's Toolkit is a complete solution for running ads and streaming video -- and running ads in the video. mDialog will put ads in streaming live video or prerecorded segments on your site, and give you stats and measurements on those videos. Plus, those videos can be seen on the iPad and iPhone. mDialog provides some snazzy tools to help you view metrics and control distribution of your videos and ads.
I spoke to Greg Philpott, CEO of mDialog, about the analytics side of the equation, and you can see the video of that conversation above. Later Greg showed me how you can easily toggle ads on your video to be pre-roll, post-roll or in the body of the video itself. Greg also demoed the ability to limit your ads to a specific geographic area. You simply enable the control and click on where you'd like to target the ad. It's quite simple and cool to be able to control your ads so easily.
mDialog is "Video as a Service" and is fully compatible with HTML5. They've baked-in security to protect your content (using AES-128), and you can control how your video is distributed and how ads run within it. Some of the security options: you could limit the dates available for a video, have ads run a certain number of times for a viewer (capping the number of views per person) or in certain locations only. All of this stuff is easily tracked with pie charts and maps. I have to say it's an elegant product and a compelling service for anyone wanting to get into the video biz -- especially on Apple's mobile devices.
