Apple launches the Apple Store app

As rumored, Apple has released an official retail store app. Simply called "Apple Store," the new app lets users shop the full line of products available at The Apple Store. But it's more than shopping.

You can use the app to read customer reviews, find an Apple Retail Store in your area and monitor in-store events. Speaking of the brick-and-mortar stores, if you're planning a visit you can first use the Apple Store app to arrange personal shopping, schedule a Genius Bar appointment or organize a One to One session.

And we thought those vending machines were dangerously convenient. After years of growing accustomed to the easy of "tap and buy" with the App Store, it's a bit frightening to have a Mac mini or the like just as accessible.

Apple Store for iPhone is free and available now.