We'd already seen some evidence that Sony was lowering the manufacturing costs
of the PlayStation 3
, and it looks like that's now finally starting to pay off -- Sony exec Shuhei Yoshida has confirmed to IGN
that the console is at long last
actually turning a profit. Of course, that profit is apparently still a fairly small one (and might just be breaking even), with Yoshida only saying that "this year is the first time that we are able to cover the cost of the PlayStation 3," and that "we aren't making huge money from hardware, but we aren't bleeding like we used to." That also unsurprisingly means that Sony still isn't planning a price cut anytime in the near future, with Yoshida instead saying that Sony will focus on more bundles like Move / Sports Champions package
announced at E3.