Wait, an Xbox Live title? The Saint's Row 3 universe is full of surprises -- THQ is planning a whole fleet of games to launch together, and among those is a downloadable XBL game that will unlock content in the full game (and vice versa). The 3DS will share content as well -- "all of our extension properties," says Bilson, "all connect and unlock things in each other."
Looks like the game's "new direction" is actually split a few different ways. All of these games are still due out sometime after March of next year.