"I've spent lots of time in WoW. As a WoW fanatic, I'm going to go right to 40K as soon as it comes out. It's very friendly to the WoW player," Bilson says.
In addition to aiming for the current market-share top dog, Bilson lets on that WAR40K is looking for approximately a million players in order to be successful. "They've got 14 million players! Gimme a million and I'm good! We're real good at a million, right?" We don't need everybody to migrate. We just need some of them -- and I'm full confident we're going to get them," he said.