Dead Rising 2. It's a limited edition version of the game that comes with everything pictured: a zombie action figure, accessories, voucher for a premium theme and other console-specific goods. It'll release alongside the standard edition in Europe on October 1.
We wanted to know about the potential for a North American release, so we contacted Capcom. A rep told Joystiq "we are not bringing the Outbreak Edition to North America," yet offered that "something special will be announced for North America very soon for Dead Rising 2." As soon as we know, we'll be sure to pass the info along.