Did you know that in addition to being the new CEO of Activision Publishing, Eric Hirshberg is also responsible for giving birth to fake Sony pitchman Kevin Butler? It's true, the towheaded adman sprung fully formed from Hirshberg's loins while he was still with marketing firm Deutsch LA. However, he says in a Kotaku interview that he's not interested in plopping out a clone for Activision, saying "Kevin Butler was the right solution for Sony." Hirshberg doesn't take the job until September, so he says he hasn't settled on how he'll be attacking Activision's image problems.

Hey Eric, if you're hard up for ideas, you can feel free to co-opt our new character: "Blogger Who Carries On a Birthing Metaphor Too Long Until Both He and the Readers Are Grossed Out." We think he's headed for big things.

This article was originally published on Joystiq.

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