TechCrunch and VentureBeat both have sources claiming Disney is ready to purchase social gaming developer Playdom for over $600 million. There are currently obscene amounts of money being invested in the social gaming arena; just last year EA purchased Playfish, another big player in the space, for $300 million.

Disney Interactive Media, which continues to have annual losses, has been working on making or buying a mega-money maker. Split/Second obviously isn't panning out, but Club Penguin seems to be doing fine. There's also the question of how the company will eventually incorporate the Marvel properties, unless it opts to continue licensing those out. The Playdom purchase, if true, would give the company access to a demographic that its current mouse house of studios doesn't directly service.

This article was originally published on Joystiq.