He began with character creation, describing a detailed process that allows the levels of customization we've been anticipating. There were a few exceptions here and there, but the developers promise more options before launch.
The next step was exploration of the starting areas and early Guildleves -- both what they look like and how they work for the player. Finally, character growth gets a brief overview. Character growth is said to be the primary theme of FFXIV, and increased character customization with each level is a big advantage.
Take a look at the complete story and a new screenshot gallery on 1UP.com.