In an obvious non-Bose move, the company has just outed a trio of products that actually seem reasonably priced. Of course, it's not like the outfit is suddenly catering to the low-end market, but those willing to pay a Benjamin or so for a decent set of 'buds now have three more to consider. The IE2 has been engineered for portable media players, while the MIE2 and MIE2i are both designed to handle calls and tunes. The latter, as you'd surmise, is designed specifically to control a range of iDevices, though the whole group ships with StayHear tips that supposedly stay lodged for longer regardless of activity. Curiously, none of these offer noise cancelling or sound isolating technologies, and naturally, Bose isn't handing over any of those pesky specification details. The IE2 is expected on store shelves on August 23rd for $99.95, while the MIE2 ships on the same date for $30 more; as for the MIE2i, that one will surface in October for $129.95.
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NEW BOSE IN-EAR AUDIO PRODUCTS

Engineered for Improved Audio Performance and Stability

Bose has introduced three new in-ear products: the IE2 audio headphones for listening on-the-go, and the MIE2 and MIE2i mobile headsets, designed specifically for music-enabled mobile phones. Each is engineered with proprietary Bose technologies for improved audio quality, and feature new Bose® StayHear™ tips for greater stability and a comfortable fit.

The IE2 audio headphones, and MIE2 and MIE2i mobile headsets (which are not noise cancelling or sound isolating) offer an enhanced acoustic design using a more sophisticated application of proprietary Bose TriPort® acoustic headphone structure. Music sounds smoother and more natural, instruments have better detail and definition, and high frequencies and vocals are reproduced with improved clarity.

For improved stability -- during exercise or other rigorous activity -- each new model debuts proprietary Bose StayHear tips. They attach more securely to the headset itself, and then remain more securely in the ear while in use. Designed with soft silicone and a rounded profile, they fit easily inside the bowl of the ear, while naturally conforming to the upper ridge of the ear. Three sizes are included -- small, medium and large -- ensuring a comfortable fit for hours of listening.

The IE2 audio headphones can be used with a variety of audio sources, including MP3 players, personal computers and digital music players. The MIE2 and MIE2i mobile headsets offer an additional benefit -- taking calls with ease from music-enabled mobile phones. They feature a convenient in-line microphone and one-touch answer/end button for seamless switching from music to calls and back. While the MIE2 is compatible with many mobile phones -- including all iPhone models and many BlackBerry devices -- the MIE2i was designed exclusively for listening to and control of select Apple products, including the iPhone, iPod, iPad and MacBook Pro. Its in-line microphone provides access to certain voice applications in Apple products, and the in-line remote lets users adjust volume and navigate through stored music directly from the headset.



The IE2 audio headphones and MIE2 and MIE2i mobile headsets were constructed and manufactured for lasting quality. From the ear tips to the cables, they have been tested to meet demanding standards for durability. A carrying case is included for added protection and convenience.



Bose® IE2 audio headphones replace the Bose in-ear headphones, and are available on August 23, 2010 for $99.95. The Bose® MIE2 mobile headset replaces the Bose mobile in-ear headset, and is available on August 23, 2010 for $129.95. The Bose® MIE2i mobile headset will be available in October, 2010 for $129.95. Along with the new StayHear™ tips, each new model comes with the original ear tips for a more traditional fit and look. They will be sold at select authorized Bose dealers, Bose retail stores, www.Bose.com, and toll free at 1-800-444-BOSE (2673).



About Bose Corporation

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, professor at the Massachusetts Institute of Technology. Today, the company is primarily known for acoustics, however, its research has resulted in products for non-audio fields. Bose inventions have improved the performance of:

· Loudspeakers

· Home entertainment systems

· Automotive music systems designed for the interior acoustics of each car model (first introduced by Bose)

· Noise reducing headsets for pilots and the public (first introduced by Bose)

· Sound in public spaces

· The production of sound for musicians requiring electronic amplification of their instruments

· Materials testing and durability simulation instruments for biomedical applications

· Driver suspension systems for heavy-duty trucks