Time's original intention was to have users download an app from the store and then pay them directly for future issues. Apple refused, forcing Time to sell single copies of the magazine. That's still the case for most customers, but subscribers can now consider a digital copy a part of their subscription.
People is the first title to adopt this model, and its expected that other properties, like Fortune, will soon follow suit. In the end, subscribers are happy -- but the publishers still can't sell subscriptions through their apps.
[via Apple 2.0]