You've felt it -- the tingle of anticipation, the twitch of desire, the color of pink. And now, after years of waiting, it's finally here: Hello Kitty Online has officially launched across North American and Europe. While the game's been widely available for some time now, Sanrio Digital considers today to be the first of many glorious days of cats and their peppy greetings. It's a double celebration of sorts, considering that this is Sanrio's 50th anniversary.

While you and your family can download Hello Kitty Online for free, Sanrio hopes that you'll go the extra distance and head out to a retailer to pick up the premium edition of this kid-friendly MMO. Hello Kitty Online Premium Edition includes a grab-bag of treats, such as $15 in Sanrio points for item shop purchases, an exclusive pet, the game manual, and postcards.

The MMO is tied in with SanrioTown, the company's official Hello Kitty social network, which provides fans with tools to share their love of this world. Obviously, Sanrio is hoping that the worldwide Hello Kitty phenomenon will propel this F2P title to success. You can check out HKO for yourself at the official site.

This article was originally published on Massively.
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