That big record button on the front? You press it, and it records stuff. The responsive touchscreen UI takes care of secondary issues, like playing back that stuff you recorded, swapping resolution (it shoots at up to 1080p), setting a timer, and more detailed settings, with four well placed icons, while a touch slider operates the digital zoom. If you hold the camera like a still camera and tap the camera shutter button now naturally placed on the top you can take 12.8 megapixel stills (okay, we lied, there are two buttons, three if you count the on / off button). Despite the slim, sexy design of the camera, Sony still worked in a pop-out USB plug and a full sized HDMI jack. Even the $180 / $200 price (for 4GB or 8GB of storage) is surprisingly good. Just a reminder, in case you'd forgotten: the Bloggie Touch is built by Sony. We'll be looking forward to its October launch.