Need for Speed World shifts to free-to-play model, as user base passes 1 million milestone

EA has announced that Need For Speed World, its MMO racer, has surpassed one million registered players since going live on July 27. With this milestone comes word that the game will soon be adding a co-op pursuit mode and expanded customization options (in addition to the already-promised new gameworld areas). Oh, and it's gone completely free-to-play.

Originally free only up to level 10 -- requiring a $20 investment for the "full" experience -- Need For Speed World has removed its base cost, although the purchase of items, power-ups, car rentals and other premium content will remain an option under the F2P model.

This article was originally published on Joystiq.