Turbine pimps Gandalf in a new LotRO commercial

G4 posted a new Lord of the Rings Online F2P commercial that's sure to leave a goofy grin on your face. In it, a crowd in a modern metropolis chants "Free Middle-earth!" outside of the LotRO offices. Inside, a cute hobbit receptionist holds down the fort until the elevator dings and the Big Guy comes out -- Gandalf, rocking a bit of the old (with his trademark hat and staff) and the new (in a swanky suit).

He steps out to the crowd and delivers the words they've been longing to hear: "YOU... SHALL NOT... PAY!" Cue one staff strike and the crowd goes wild.

Turbine's obviously showing a bit of its humorous side as it celebrates the new payment model. You can view the full video below and then head over to www.lotro.com to download the client.

This article was originally published on Massively.