Developers and publishers have gone to some pretty drastic measures to prevent having their new products put through the Gamestop wash, such as EA's Project Ten Dollar, or Ubisoft's highly controversial "Pre-Owned Smart Bomb," which, upon sensing a player's intent to trade a game in, destroys his or her entire city. However, according to Treyarch's Mark Lamia, the developer hopes to combat resales of Call of Duty: Black Ops by making its multiplayer component positively unquittable.
"We're going to support the hell out of Black Ops," Lamia recently explained to MCV. "That will be our focus post-release: making sure we keep our fans engaged, and hopefully as a result, they'll want to keep playing our game and won't want to trade it in." A noble goal, but people really love trading in their games, guys. We're afraid of how things might escalate if Treyarch fights to keep their wavering attention. "No, wait, don't go," they might say, "now the game has dinosaurs!"