New Kindle ad takes on the readability of iPad in the sun, doesn't have monster sounds

This morning as we were brewing our coffee, we saw what appeared to be a new Kindle ad that mocked the readability factor of an iPad-like slate in the sun. The video turned a little weird, however, when, at the end we were greeted with a maniacal monsterish cackle. Unsurprisingly, we thought, "this is fake" and moved on with our day. Turns out, however, the ad is in fact real, sans the laugh track, of course, which was someone's idea of a great goof. The full ad is below.