New digital strategy director appointed at Atari

Former business development and marketing consultant Alex Chung has become the senior director of digital strategy and distribution for Atari, according to a press release issued by the publisher this week. "Alex joins Atari as we continue to drive our business into the online market," said Atari president Jim Wilson of the new hire, referencing his company's online push over the last few years.

In his past, Cheung worked with Ubisoft, NHN America and Yahoo in "various business development and advisory roles." He'll be reporting directly to Atari's Jim Wilson, who, as we all know, reports to the Almighty Pong himself. Oh, is that not how game corporations work?
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ATARI APPOINTS ALEXANDER CHUNG AS SENIOR DIRECTOR
OF DIGITAL STRATEGY AND DISTRIBUTION

Los Angeles, CA – September 21, 2010 – Atari, a global interactive entertainment company,
announced today the appointment of Alexander Chung as its Senior Director of Digital Strategy
and Distribution. Mr. Chung will be responsible for Atari's casual and PC digital distribution
strategy in North America. The announcement was made by Atari, President Jim Wilson, to
whom Mr. Chung will report.

"Alex joins Atari as we continue to drive our business into the online market," said Jim Wilson,
President of Atari. "His strong background in casual and social digital distribution and strategic
partnerships will reinforce and expand those revenue streams."

Most recently, Mr. Chung has been a consultant in business development and marketing,
negotiating and signing deals with content distribution, media and interactive publishing groups.
Prior to consulting, Mr. Chung held a business development position with The Walt Disney
Internet Group where he covered Disney Premium Content including online gaming, social
networking and strategic partnerships.

Mr. Chung has held various business development and advisory roles at Ubisoft, NHN, Inc., and
Yahoo! Inc.

ABOUT ATARI, SA
Atari group is a global creator, producer and publisher of interactive entertainment. Atari's brands and
content are available across all key traditional and digital distribution touch points, including browser-based
and social online platforms, PC, consoles from Microsoft, Nintendo and Sony, and advanced smart phones
(i.e. iPhone, Android and RIM devices). Divisions of Atari, SA include Cryptic Studios, Eden Studios, Atari
Interactive, Inc. and Atari, Inc.

Atari benefits from the strength of its worldwide brand and its extensive catalogue of contemporary classic
game franchises (Asteroids®, Centipede®, Missile Command®, Lunar Lander®), original owned franchises
(Test Drive®, Backyard Sports®, Deer Hunter®), MMO games from Cryptic Studios (Star Trek™ Online,
Champions Online™) and third party franchises (Ghostbusters®, Rollercoaster Tycoon®, Dungeons
and Dragons®). Atari also leverages the power of its franchises to deliver movies and merchandise to
consumers around the world.

For more information please visit: www.atari.com
© 2010 Atari Europe SASU. All rights reserved.
Atari word mark and logo are trademarks owned by Atari Interactive, Inc.

This article was originally published on Joystiq.