Sigal's point with all of this is that when Apple is doing what it does best -- targeting a specific market and overtaking it with quality -- the old rules of horizontal marketing and sales just don't apply. Apple is fine with not having the market share on smartphones, because it's not chasing those old goals. Apple doesn't add features or change products in a panic -- it added a camera to the iPod touch only when it was ready, and even then, it was careful not to make it better than the iPhone 4's camera and all of its selling points.
At any rate, Sigal's piece is a very interesting read. It's a little heavy for the weekend, maybe, but well worth going through to provide some insight on just why Apple remains so popular and profitable, even when other factors seem to rise against it.
- Key specs
- Form factor Tablet
- Operating system iOS (8)
- Screen size 9.7 inches
- Storage type Internal storage (16 GB, Flash)
- Maximum battery life Up to 10 hours
- Dimensions 9.4 x 6.6 x 0.24 in
- Weight 0.96 lb
- Announced 2014-10-16
Apple iPhone 6s