Here's one interesting item to come out of the story: the company reportedly paid one family upwards of $1.7 million for their one-acre lot. Even having paid that amount for such a small bit of land, Apple could have come away from this having paid as little as $35k per acre.
While many people speculate that the new datacenter will support Apple's initiatives into streaming media, it's just as likely that it will be used for technologies that Apple hasn't really dipped its toe into quite yet. Social media could be one area, as we've seen the company testing those waters with Ping (with questionable results).
Click the link below to see video of a helicopter fly-over of the new facility.