New iPhone 4 ad touts Retina Display

A new iPhone 4 ad has hit the airwaves.

Rather than featuring FaceTime, which is now quickly making it into the mainstream on shows like Hawaii Five-O, the new ad focuses on the Retina Display. In the ad, the ability of the display to bring out the best of photos, movies, text, and games is vividly demonstrated on "the highest resolution phone screen ever."

Seeing how other phone manufacturers are now using terms like "our high-resolution AMOLED display" in their advertising, this is a smart move on Apple's part while they still have the lead in phone display technology.