In contrast, the NPD Group estimates that sales of laptop units in the US rose by only 12% in the first eight months of this year as apposed to a 30% percent increase in sales last year for the same period. On top of that, NDP Group reports that unit sales were down 1% over July and August -- the peak back-to-school season for such sales.
Naturally, the WSJ points to the sluggish economy for such a shift. The paper does also note that some shoppers are preferring to buy the iPad, even at a premium price, over cheaper laptops and netbooks, though the iPad represents only a fraction of portable computer sales overall.
The article suggests that the competition for consumers' dollars will become even more fierce with the emergence of competing tablet devices from other manufacturers later this year and next year. But for now, there is still no doubt that Apple is leading the way with the iPad.
For the full WSJ article click here.
- Key specs
- Form factor Tablet
- Operating system iOS (8)
- Screen size 9.7 inches
- Storage type Internal storage (16 GB, Flash)
- Maximum battery life Up to 10 hours
- Dimensions 9.4 x 6.6 x 0.24 in
- Weight 0.96 lb
- Announced 2014-10-16