There's no question that the BlackBerry App World hasn't been quite the runaway success RIM hoped it would be, but the company is far from ready to throw in the towel, and it's now promising some new measures to woo new developers and make the lives of current ones a bit easier. Some of those initiatives have already been rolled out -- like new payment options -- while others including a free analytics service will become available to developers in the coming weeks and months. As RIM's head of application development, Alan Brenner, explains to The Wall Street Journal, RIM has been working for the past two years to make BlackBerrys more developer friendly, and he now says that "we're so there." They may not be quite as close as they think, however, as the WSJ also spoke to a number of developers who used words like "horrible" to describe the current state of things, while leading mobile game developer PopCap Games even went so far as to say that "RIM today is not really on our radar."