Spencer was, of course, taking a not-so-subtle jab at Sony's big first-party push for glasses-based 3D technology, but it's also a good indicator that Microsoft isn't in a rush to enter the space as it stands today. In fact, Spencer says even though he hasn't seen it in person, he likes Nintendo's 3DS because it doesn't require glasses.
"As a corporate mandate, I don't need to sell you a new TV," Spencer added. "That's not part of my business model. Other companies maybe have that part of their business model. I don't." (Spencer almost continued, "Do you get it yet? I'm talking about Sony. See, they sell TVs and we don't. Do you understand now?")
While Microsoft Game Studios waits for the technology to be more widely adopted, third-party Xbox 360 developers are already delivering titles in 3D. EA highlighted next year's Crysis 2 as a marquee title with 3D support, and it doesn't get much bigger than Call of Duty: Black Ops, which has already demonstrated its implementation of a 3D graphics mode.